Redbubble

Independent Artist Marketplace

When I first got to Redbubble, the brand was ready to find itself. There were many iterations on the brand in years past, but the heart and soul and potential was yet to be tapped. My role reported to the VP of Brand—and included leading a creative team through multiple campaigns and photoshoots. We brought the first Brand Guidelines to life for our Global Brand Launch at the organizations first Brand Summit. We launched Fizzy Studios, an internal agile content studio. Partnered with agencies to bring Redbubble to the masses during Pride, Back to School, and Holiday.

The Brand Guidelines

This is creatively inspired commerce. And you belong here. We expressed the Redbubble brand in a comprehensive brand guidelines showing the breadth and depth of the brand.

For the love

Partnering with our agency partner, we asked ourselves, What do you love? It’s a deceptively hard question to answer, by virtue of the fact that there IS no one answer. For each of us, there are dozens of correct answers, if not hundreds.

Supporting Ukraine

If it’s happening in the world, it’s likely happening on Redbubble. Since we are a global independent artist marketplace, Redbubble was uniquely positioned to directly help both Ukrainian artists on our platform and artists looking to help spread the message of support.

For the love of Pride

In partnership with our agency partner, The Pub, we launched our first brand awareness campaign centered around Pride. Redbubble is and has been a part of this community and the love for Pride shines constantly all year.

Holiday

Ignite Joy. Redbubble brings every person the very thing that gives them joy. When you put a smile on someone’s face, it can’t help but spread. And this holiday season, Redbubble is where it all starts.

Case Study

The time spent at Redbubble was focused on building our brand value and our first Brand campaign as a business. It was our first step towards using marketing as a vehicle to create that brand awareness and equity.