I'M IN A FARMERS AD | Farmers insurance

FARMERS INSURANCE

Everybody knows the Farmers jingle. And if there’s one thing you can expect from a Farmers ad, it’s that something funny and unexpected is about to go down. So we flipped the script and created self-aware versions of our claim stories by introducing our jingle before the claim is about to occur, causing the characters to realize that they’re in a Farmers ad and things are about to get weird. Imitation is the greatest form of flattery, isn’t it, State Farm?

AdAge, Campaign, Muse Clio, The Drum

Rock and Wreck :30

Denting Range :30

Saved By The Bolt :30

Swat and Swerve :30