DIRTY KIT | Biosteel sports
PARTNERSHIP ANNOUNCEMENT
A dirty kit is a badge of honor. Proof of playing with everything you possess until the final whistle. And it’s a symbol of why the U.S. Soccer Federation chose to partner with BioSteel.
So to add some hype to the partnership announcement on the eve of the Olympics and the Gold Cup, we created a short film that juxtaposed a dirty U.S. national team kit with BioSteel’s clean, healthy hydration.