Q-ART | CHAMELEON COFFEE

LAUNCH CAMPAIGN & EXPERIENTIAL

This ain’t your ordinary pop-up!

It’s the launch of Chameleon’s new line of whole bean and ground coffee bags in a distinctly different (and COVID-compliant) way. Working with three artists in their hometowns, we developed Chameleon-inspired murals featuring “Q-Art” codes that triggered a behind-the-scenes look into all three public works, shed some light on the company’s ethos, and gave people a chance to get a free bag of Chameleon Coffee delivered right to their door.

Zuzu Perkal | Austin | Our Roots

Being called the future of street art, Austin-based artist, Zuzu Perkal, brought to life the Austin roots side of this narrative. Combining her signature geometric style and custom typography, she urged Austinites to “Refuse To Blend In.”

DJ NEFF | LOS ANGELES | Our SUSTAINABILITY

DJ’s part of the the story focused primarily on sustainability. He created a Chameleon that become its own environment, radiating joy and abundance.

Fumero | NYC | Our People

Known for his development of Grafstract and unmistakable portraiture, we enlisted Fumero as our final artist. Working in his distinct style, Fumero focused on the farmers that grow and source the beans.